I love this ad.
It appeals to me for the obvious reasons of it being creative and amusing, and the fact it gives a modern twist to an iconic ad (nostalgia is a wonderful thing isn't it).
But it also appeals to me as an advertising lawyer. I have had no involvement in the ad, and don't know which permissions were sought - obviously I assume the music was licensed for this purpose - but it seems to be a great example of a brand and their agency being brave enough, if it came to it, to rely on the parody defence to ward off any potential copyright infringement claim by Coca-Cola.
Spanning TV, video-on-demand, digital and social media, the film launches today (11 November) in a TV debut during Coronation Street. Patrick Fourniol, Marketing Director, Vauxhall Motors, says, “The original ‘Diet Coke Break’ advert was truly iconic at the time but, almost 20 years on, we felt the ‘object of affection’ needed a bit of an update.
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