This weekend is the climax of Pride in London's festivities, this year paying tribute to 50 years of activism, celebration and protest that followed the Stonewall Riots in 1969.
To show their support, many brands have adopted a rainbow coloured logo and are proudly flying the flag of LGBT awareness, with even M&S producing a fundraising but not uncontroversial LGBT themed sandwich. That's lettuce, guacamole, bacon and tomato to fulfil the LGBT acronym.
Lewis Silkin have also turned their logo rainbow coloured, flags have gone up outside the building and our social media pages have turned different colours. We have also introduced a new initiative this year – THE PRIDE PLEDGE BOARD which is open for all Lewis Silkin employees to sign up and show their support towards (and that they are an ally of) the LGBTQ+ community.
The AdSlogans database is nothing if not inclusive and contains a number of LGBT equality slogans. The overriding theme of these messages is love, acceptance and pride. Indeed, Stonewall, the LGBT rights charity's own slogan is 'Acceptance without exception'.
Love for All H&M 2019
TRANS RIGHTS ARE HUMAN RIGHTS Pride in London 2019
United We Stand Unilever 2019
ALL FLAVOURS WELCOME Absolut 2018
THIS IS WHO I AM #PrideMatters Pride in London 2018
BORN THIS WAY Fuller's London Pride 2018
CHOOSE YOUR FAMILY. DRIVE WITH PRIDE Volvo 2018
#EveryLoveMatters Transport for London 2018
Full of Love & Pride Lily's Kitchen 2018
THIS IS WHO I AM #PrideMatters - Pride in London 2018
“Love is Love” Home Is Where Your Love Is - Sodastream 2018
Her Way. His Way. Every Way. Because we are all worth it - L'Oreal 2017
All are welcome. Love is inclusive - TGI Fridays 2017
Labels are for bottles, not people. WE'RE OPEN - Smirnoff 2017
Respect is On - Skol 2016
Pride has #NoFilter - Starbucks 2016
Live every day with #nofilter - Pride in London 2016
There's nothing bolder than being yourself. #BOLDANDBETTER -Doritos 2015
Love who you want to love - Ben & Jerry's 2015
Inclusion inspires innovation - Apple 2014
#LoveAlwaysWins - All Out 2013
So there we are, a selection of slogans that that have broken stereotypes, challenged traditional thinking and helped drive LGBT awareness in mainstream culture over recent years. In the infamous words of Stonewall circa 2009, 'Some people are gay, get over it ....'
Marks & Spencer has launched an "LGBT" sandwich in a show of “support for Pride”. The “colourful” sandwich, packed with lettuce, guacamole, bacon and tomato – to fulfil the LGBT acronym – went on sale in the UK and Ireland at the beginning of May, to mark the start of the pride season. "Alongside this, to celebrate Pride 2019 M&S is donating £10,000 to akt the national LGBTQ+ Youth Homelessness charity. M&S is also donating €1000 to BeLonG To Youth Services for LGBTI+ young people in Ireland."