With Halloween barely out the back door, Christmas is upon us once again. Let the Battle of the Christmas Ads commence with agencies out in force spreading the festive message. 'Bring Christmas Home', 'Bring the Magic' 'Masters of Merry'. After all, there's only so many ways you can reinvent the Christmas message. 

The quest to stand out amongst other big brands can be fierce. This year, the idea of upgrading our Christmas is being promoted by not one but two national retailers as is the idea of finding that perfect gift .... even Kevin the Carrot has made a welcome return. However, he may be about to do battle with 'The Christmas Fool', a mischievous creature asking us to 'foolproof' our Christmas.  In anticipation of the predictable Christmas rush this one looks set to wreak havoc up and down the land, causing some controversy along the way. 

Here's wondering what John Lewis will treat us with this year...