The Local Government Association (LGA) is the latest body to come down heavily on the UK gambling industry.
After carrying out relevant industry research, the LGA has called for "greater restrictions" on the ever increasing gambling ads to which viewers are exposed. Whilst voicing their industry concerns, the LGA have also come out in support of the government's proposals to lower the maximum stakes for fixed-odds betting terminals (FOBTs) to £2.
It's clear that the industry is under intense pressure. Who will be next to take a swipe?
Cllr Simon Blackburn, chair of the LGA Safer and Stronger Communities Board, said: “Gambling advertising on television has rocketed since the Gambling Act came into force in 2007, which is a major concern for councils who are aware of the personal harm that problem gambling can cause. The rise in both televised sporting events, such as Premier League football, and gambling advertising means viewers, particularly children, are being exposed to increasing amounts of gambling brands and betting messages. While the Gambling Act was intended to position gambling as an acceptable leisure activity, we are concerned that the volume of gambling advertising goes beyond what can be deemed the right balance between socially responsible growth and protecting individuals and communities. “The Government should seriously consider tighter restrictions on gambling advertising that is easily accessible to, and seen by children.”