John Lewis has become the first UK retailer to trial 360 advertising on Facebook highlighting the growth in VR and the importance of the Facebook platform in reaching consumers and offering unique shopping experiences.
ICYMI: This trial comes on the back of John Lewis's recent announcement - the chance to win a stay overnight in its luxury £2m in-store apartment, The Residence, where everything is for sale!
Try (or at least experience) before you buy!
Facebook's 360 Collections ads will let customer view products in a real-life setting from every angle and then with one-click go to the retailer’s website, in this case, johnlewis.com, to buy the product.
http://www.campaignlive.co.uk/article/john-lewis-pioneers-facebooks-360-shoppable-ad/1445350
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