Back in July the ASA published a detailed report about gender stereotyping in advertising. In November, we'll see what changes, if any, they intend making to the Advertising Codes.
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Our new report, Depictions, Perceptions and Harm published today provides an evidence-based case for stronger regulation of ads that feature stereotypical gender roles or characteristics which might be harmful to people, including ads which mock people for not conforming to gender stereotypes.
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