Updated guidance on the use of disclaimers and qualifications in adverts
In case you missed it, last week CAP updated its guidance on the use of 'qualifications' of claims, which includes disclaimers (aka...
In case you missed it, last week CAP updated its guidance on the use of 'qualifications' of claims, which includes disclaimers (aka...
If you ever feel like the ASA has high expectations when it comes to substantiation (i.e. evidence to support your claim), spare a wee...
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