Greggs has apologised for replacing Jesus with a sausage roll in one of its ads.
Greggs used the image to promote its advent calendar, and said it hadn't planned to upset anyone.
Interestingly, a poll by The Telegraph online currently shows that around 66% of its readers think it IS acceptable to replace Jesus with a sausage roll. However, there has been quite a backlash on social media, with many pointing out that using a pork based product was particularly insensitive.
It wasn't one of the biggest-budget Christmas campaigns of 2017, but might just turn out to be one of the most memorable.
Greggs the bakers has apologised for swapping Jesus for a sausage roll in a promotional image for its advent calendar. ... The UK Evangelical Alliance [told] Newsbeat it is "not too outraged" about the Greggs nativity scene, but that it does raise issues of companies using the Bible story to sell products. "Every year some company creates a Christmas controversy for commercial gain. It seems to get earlier each year," says Daniel Webster, spokesperson for the organisation. He says Jesus is what should be the focus of Christmas celebrations, not advent calendars and marketing to sell sausage rolls.