Snapchat has been leading the augmented reality charge for a while now, getting millions of people used to the technology in various fun ways. But while we've all been snapping (ok, while the cooler kids have been snapping) it's clear that Snap has been busy refining Augmented Reality technology and coming up with increasingly sophisticated and imaginative ways of applying it.
Their latest project involves Jeff Koons.
This isn't just an exiting time for artists, it signals a great time for brands and advertisers too.
If the rumours and coding wizards are to be believed, today's activity means that Snapchat is branching into augmented reality... and we can expect to see some of Jeff Koons’ unique pieces superimposed through Snapchat all over the world.
