The ASA has upheld a complaint against Europcar for misleadingly claiming that it guaranteed customers would receive the model of car chosen. Although wording in the small print qualified the claim, it contradicted the headline which was therefore misleading. Just 2 complaints were enough to create a car crash for the Europcar website.
The ASA considered that the claim “the model you choose is the model you get. Guaranteed” would be understood to mean that Europcar had in place processes that ensured the range of vehicles included in the offer would always be available to those who booked them.