During Milan Fashion Week a group of photographs united to take a stance against brands and influencers using their street-style photos without payment.
The #NoFreePhotos tag has starting popping up on many online posts - a form of digital protest.
This raises a very interesting debate between the use of copyright works owned by photographers and the publicity/commercial rights of an influencer to control the exploitation of their image.
With the rise of the influencer and social media economy, this is going to be one to watch!
Members of the group, which calls itself an “unofficial union” named “The Photographers,” began adding the hashtag #NoFreePhotos to photos uploaded on their Instagram accounts — where collectively, a spokesman said, they have three million followers.